Category Archives: Alumni

Leadership Spotlight – Jolynn Clarke, Class X

Jolynn Clarke, SRPThis blog is first in a series from alumni about their experience in Scottsdale Leadership. Jolynn Clarke is a graduate of Class X and the Staffing Manager at Salt River Project. Scottsdale Leadership is currently recruiting participants for Class 26. Visit for details.

Name and Class:  Jolynn Clarke, Class X
Current place of employment, title:  Salt River Project, Staffing Manager

What’s the most important leadership lesson you’ve learned and how did you learn it? One of the most important leadership lessons I’ve learned is that the skills used when working with volunteers – empathy, appealing to a common goal, using humor, finding someone’s passion are just as applicable when working from a management position.  In addition, I was introduced to and embraced the ideals of servant leadership during my Scottsdale Leadership class and the staff I currently work with appreciates me using these ideals in our work together.

If you could solve any community issue or need, what would it be? If I could solve any community issue right now it would be to bring more jobs to our community especially in south Scottsdale.  Undoubtedly the economy we are struggling with now will have long-lasting effects.  More jobs in our area strengthens our economy and our overall community.

What was your most memorable Scottsdale Leadership Class day and why? The most memorable Leadership day for me was the one dedicated to education.  I have been, and continue to be, an advocate of public schools.  However, I learned through the presenters that day that there are many merits to and needs for charter schools and home schooling.  It opened my eyes and my mind.  It’s been 15 years and I still tell people about the information shared and the impact it had on me.  It was awesome.

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Motivation Doesn’t Grow On Trees

Zack Barna, Guidelight MarketingBy ZACK BARNA, Class 24
Owner, Guidelight Marketing

As I sat down to write my New Year’s Resolutions for 2011, I found myself thinking not only about goal-setting, but also how motivation and fulfillment played into achieving those goals. While certain endeavors seem to spark an innate motivation in me, other tasks seem destined for the perpetual back burner. Motivation is paramount to accomplishing goals in every aspect of our lives – but what fuels it?

I recently read Daniel H. Pink’s thought-provoking new book DRIVE which talks about how societies, like computers, have operating systems – a set of mostly invisible instructions and protocols on which everything runs.  And these systems have evolved over time. Motivation 1.0 was all about survival (eat, drink, survive).  Motivation 2.0 was built around external rewards or punishment (the carrot on a stick).  But in the twenty-first century, people are motivated by much more complex issues than survival or money.

The new concept of Motivation 3.0 reveals that people are actually motivated by three major factors, factors that I have certainly seen at work in my own life.

AUTONOMY over time, task, team, and technique.   As a small business owner, I treasure the freedom, flexibility and independence that come with running my own shop. Autonomy absolutely drives innovation in my company and helps keep me enamored with my career. But even in a corporate environment, it’s important for people to feel empowered to make decisions and trusted to enact change within the company, in order to keep them motivated.

MASTERY – constantly getting better at something that matters, but never fully mastering it. This year, I started working out at CrossFit Scottsdale, and the fitness philosophy and environment has brought me a new level of workout motivation. Much of the hook for me is the fact that each week is full of new challenges and opportunities to grow, and I am humbled by the fact that I will never fully master every skill.

PURPOSE – a cause greater and more enduring than themselves. Pink argues that purpose maximization is taking its place alongside profit maximization. Through my involvement with community organizations like Scottsdale Leadership and Scottsdale 20-30, I have experienced first-hand that purpose and motivation go hand-in-hand. With community involvement, you get out what you put into it, which provides a different, more authentic source of motivation than money could ever offer.

The ultimate source of motivation for me is family. I want to build a successful business so I can provide for my family and offer them financial security throughout our life. I enjoy being physically fit because it means that I have the energy to romp around with my kids, and will hopefully live long enough to see them grow old! And community involvement has taken on a new importance since having children, because I want our community to be a good place for them to live and grow.

So, what motivates you? What types of motivation have worked (or not worked) in your workplace or organization?

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The Past and Present Collide

Marita Ralston, Class 21
Advertising & Marketing Manager, Arizona Lottery

This blog is the last of a three part series exploring how and why history is important to contemporary leadership.

“It is of importance to any modern city to know not only where it is trying to go but also where it has been.”  – William C. Jenkins, Mayor of Scottsdale 1974 – 1980

In my exploration of how Scottsdale’s history is relevant to its present and future, I found no story more compelling than that of Winfield Scott’s dream of building a “trolley line”.  In 1905, the population of Scottsdale almost doubled due to an influx of folks searching for a healthy climate and reprieve from freezing winters.  This growth fueled Scott’s position that Scottsdale should capitalize on eventually becoming “a suburb of Phoenix”.

By 1909, the Arizona Republican announced plans for a “gasoline-powered streetcar line between Phoenix and Scottsdale”.  But for Scott, this was just the beginning. The Phoenix, Tempe and Mesa Motor Line was intended to eventually connect Phoenix, Scottsdale, Tempe, Mesa and Glendale.

Had Chaplain Winfield Scott not passed away in October 1910, Scottsdale may have had a light rail almost since its inception.  Having lived in a suburb of Portland, home of the MAX light rail system, I can attest to the ease and convenience of this type of transportation.  When determining a position on the issues of today, it may be wise to remember words of wisdom from leaders before us.

Winfield Scott’s final will to the people of Scottsdale read: “I leave to you my work in Scottsdale. I had planned to do much this winter with you, but God has called me. If you take this work and do it…you will receive my blessing.”

No matter whether you’re a Scottsdale historian, a life-long Arizonan or a wanderer who ended up settling in our beautiful city, we can all share one thing: Scottsdale’s rich history and our responsibility for its future.

What do you think are the major issues from the past that continue to be relevant today?

Bibliography: Lynch, Richard E. Winfield Scott, A Biography of Scottsdale’s Founder. Scottsdale: The City of Scottsdale, 1978


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Shift your spending to support Arizona businesses

By Chris Irish
Scottsdale Leadership Executive Director

If you’ve never met Kimber Lanning, you should.  She’s a small woman in her mid-thirties with lots of passion.  At a recent Scottsdale Leadership alumni event and in several articles in the Arizona Republic, Lanning talked about her grass-roots organization, Local First Arizona.

Did you know that out of every 1 dollar you spend in a nationally owned business only 13 cents stays in Arizona?  Or, that if you spent that same dollar in a locally owned business 45 cents would stay in our state.  That is a 288% increase, huge in these tough economic times.

Small businesses are the backbone of Arizona’s economy.  And while I think most of us agree that we’d like to support locally owned businesses, it isn’t always part of our spending thought-process.

Kimber Lanning and Local First Arizona are working to change that thought-process, one person at a time.  Their latest campaign, Shift Arizona, encourages consumers to shift 10% of their spending from nationally to locally owned businesses.  A study in Michigan found that if 600,000 people shifted just 10% of their spending to locally-owned business, it would generate $130 million dollars into the local economy!

With the holiday shopping season fast approaching, it’s a great time to take this challenge to heart. I’m willing to shift, are you?

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A Profile: Joan Fudala

Marita Ralston, Class 21
Advertising & Marketing Manager, Arizona Lottery

This profile of Joan Fudala is the first of a series exploring how and why history is important to contemporary leadership. Fudula is a class 9 graduate and a recipient of the 2002 Frank W. Hodges Alumni Achievement Award.

Joan Fudala, author and Scottsdale historian, has lived in many places. She enjoyed her youth in Ohio, but her interest in the world led her to eventually live in 10 different locales including South Korea.  In 1976, Joan accepted a position as Public Affairs Officer with the U.S. Army at Luke Air Force base, met her husband, Gene, a fighter pilot, and the rest is what we’d call history.

Joan grew up with World War II Depression-era parents who stoked her interest in history with family trips to Smithsonian museums and pre-historic ruins of Native American villages. As for her parents’ community involvement which ranged from theater production to pro bono legal service, “my brother and I got involved in almost all of their community activities, and they got involved in ours” said Fudula.

Later, as Joan traveled and moved around the country she felt like something was missing in her life. Her migratory lifestyle, while stimulating, was proving to be problematic in developing the civic foundation she’d experienced as a child.

Upon settling permanently in Arizona in 1991, Joan immediately felt Scottsdale to be an open and welcoming community in which she could finally put down roots and invest herself. Her exploration of Scottsdale’s history became more than a passion; she has been a full-time historian for 10 years and has written five books.

When asked why history is so important to leadership and the community’s future, Joan stated something that may sound obvious, but that we probably don’t remember often enough: “You’re missing an important perspective if you’re not looking at history. When you study history, you get to know past leaders and it inspires current leadership.”  She went on to clarify, “I’m not advocating that people live in the past; where we’ve been is fascinating, but where we’re going is even more fascinating.”

Do you feel like the past hampers or helps Scottsdale?


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Nominate the Leaders Who Inspire You!

Contact: Rachel Brockway
Marketing and Resource Development Manager
(480) 627-6710

SCOTTSDALE, Ariz. – Scottsdale Leadership, Inc., a nonprofit organization serving Scottsdale and the surrounding community, is now accepting nominations for the 2010 Spirit of Community Leadership Awards.  The awards are the Drinkwater Community Leadership Award, Frank W. Hodges Alumni Achievement Award, Corporate Leadership Award, and Youth Leadership Award.

The Drinkwater Leadership Award, presented by Merrill Lynch, commemorates former Mayor Herb Drinkwater’s commitment to Scottsdale by honoring a member of the community who has made a significant and notable contribution to the greater Scottsdale community. Scottsdale Leadership alumni are not eligible to receive this award. Previous recipients include Marc Miller, Bill Soderquist, Paul Messinger and Sam Campana, among others.  Nominations for the Drinkwater Leadership award are due September 3, 2010.

The Hodges Alumni Achievement Award, presented by Prestige Cleaners, commemorates Frank W. Hodges, a graduate of Scottsdale Leadership Class I, by honoring a Scottsdale Leadership alumnus who illustrates exemplary community service and humanitarian values. Previous recipients of this award include Kurt M. Brueckner, Linda Milhaven, Virginia Korte, and Cindy Slick, among others.  Nominations for the Hodges Alumni award are due September 3, 2010.

The Corporate Leadership Award, presented by Henkel Consumer Goods, Inc., honors a company that supports leadership as a key organizational philosophy. Companies eligible for this award have in place a process for encouraging employees to become involved in community service, honor humanitarian values, and positively impact the community through leadership and financial support Previous recipients of this award include Scottsdale Insurance Company and APS. Nominations for the Corporate Leadership award are due September 3, 2010.

The Youth Leadership Award, presented by Scottsdale 20-30 Foundation, recognizes a teenager who exhibits leadership skills within their school, community and extracurricular activities. Nominees must be a high school junior or senior. Nominations for the Youth Leadership award are due September 10, 2010.

Award recipients will be honored at Scottsdale Leadership’s 11th Annual Spirit of Community Leadership Awards Luncheon, on Dec. 10, 2010 at The Scottsdale Resort and Conference Center. To download an award nomination form or for more information, visit, or call (480) 627-6710.

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Scottsdale Leadership is proud to celebrate 25 years of serving the community through its leadership development and alumni programs. Scottsdale Leadership prepares citizens to take on leadership roles in an ever-changing world.  To date more than 800 graduates have been empowered to lead youth, civic, and philanthropic organizations in Scottsdale and throughout Arizona.

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Wake Up and See the Airplanes

By ZACK BARNA, Class 24
Owner, Guidelight Marketing

I love my job.  I love building relationships and connecting people.  I also love my community involvement with Scottsdale Leadership and Scottsdale 20-30.  It seems that the adage, ‘the more you give, the more you receive,’ is constantly at work in my life.  My only problem is stopping long enough to come up for air. But ever since the birth of my now year-old daughter, Camryn Grace, I have a newly realized desire to stop and smell the roses – or, in Camryn’s case, notice the airplanes.

Since her birth, the lessons she has taught me are immeasurable, and many of these lessons happen in the simplest moments. For example, she has an incredible ability to hear airplanes overhead. No matter what she’s doing, whether splashing in the pool or romping around with our bulldog, she never misses an airplane flying through the sky.  She’ll be running and laughing and then, all of a sudden, she’ll freeze and shoot a finger high into the sky, showing all of us the airplane she spotted (which none of us adults had noticed).

So now I pose the question: Are you seeing your airplanes? Or is your Blackberry’s incessant buzz drowning out the cues of life’s simplest pleasures? I’m certain that I missed my share of airplanes over the years, but Camryn’s birth renewed my connection to the things that make me happy and fulfilled, and inspired me to compartmentalize the other areas of my life so they don’t interfere with what really matters.

As business owners, my wife and I constantly strive to achieve that elusive work-life balance. To that end, we have created some household practices that help us establish boundaries between our professional and personal lives, even during the craziest of weeks.

  • We have “technology free” family dinners – no TV in the background, no Blackberries on the table.
  • On the nights that we have to do some work, we wait until our daughter has gone to bed so we can be fully present with her during dinner and bedtime
  • We designate “No Work Nights” each week. That means no laptop, no Blackberry, no tweets, no blog updates
  • We relegated our phones to other end of bedroom instead of our nightstands, so they aren’t the last thing we see at night and the first thing we see in the morning
  • Each day, we nurture ourselves with a little dose of nature, even if it’s watering the outdoor plants together. Not only does the fresh air revitalize us, but the airplane-watching is far better outside… 😉

As technology continues to evolve, I think balance will become even more elusive for all of us, and even more important. So, I challenge you to take a moment to stop to identify your ‘airplanes,’ and spend some time each day looking for them.

In a recent article by Russell Helwig in the Scottsdale Republic he explains that taking breaks is important for leaders.

I want to know- what do you do to take a break?


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20/20 Vision: Scottsdale’s Future

President- TriAra Consulting, LLC

Scottsdale Leadership Class 24 has initiated a grassroots interest group to discuss a citizen’s driven vision in Scottsdale. While the City’s Advanced Planning Development Committee is currently working on the state-mandated 2011 General Plan, the visioning group hopes to create, at a citizen’s level, positive influence on the future direction of our community.

The group will be meeting for a brainstorming session on Monday, June 28, from 5:30 -7:00 p.m. at the Village at DC Ranch (yellow building located at Legacy Blvd/Thompson Peak Pkwy).  The public is welcome to join in the conversation. Please RSVP to Suzanne Paetzer at

It’s YOUR community.  Come and influence its future!

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Scottsdale Public Art – A Legacy for Generations to Come

By Bill Heckman, ‘The Great’ Class VIII
Heckman Marketing, Inc.

Scottsdale Public Art (SPA) is entering its 25th year and has built a reputation as one of the top quality programs of its kind in the entire country. This is due to the vision of past civic leaders who created a funding mechanism through city ordinance in 1985. The AIPP ordinance mandated a 1 % contribution for public art applied to all new Capital Improvement Projects (CIP). A companion ordinance for a 1% contribution to Public Art in Private Development (AIPD) insured a balance of public and private funding and ability to create engaging art experiences throughout Scottsdale.

Today, we are proud of having 86 projects in private development and 70 world class public installations with another 17 AIPP plus 5 AIPD in various stages of development. Additionally, we have been able to fund numerous ‘time based’ or temporary installations to augment civic art events and create an artistic-surprise like the Red Ball project. Few cities of any size can equal what has been accomplished in Scottsdale.

From our magnificent freeway art walls to citizen driven projects like the new War Memorial to the Love Sculpture by Robert Indiana and ranging from the entrance signs that grace our parks to the citizen involved crochet ‘Coral Reef’ project in the downtown main library, Scottsdale Public Art has enhanced our city’s cache. It has enhanced Scottsdale’s cultural reputation and has received tremendous local and national recognition.

Despite our accomplishments, new challenges have arisen due to the difficult economy and maturing nature of our Public Art Program. Efforts have been underway for several years to amend the SPA funding to insure stability & continuity for the program. After two years, the AIPP ordinance revisions were completed and approved by the city council in conjunction with the new city contract for the Scottsdale Cultural Council. The AIPD ordinance is not yet complete but when approved will be expanded city wide to create a broader income stream and offset loss of AIPP revenues. Meanwhile, the program has had to make substantial cuts to marketing, conservation & programming. Our long term trust fund will be depleted in just two more years unless new sources are found. Rest assured that the SPA Staff and Board are working to provide long term stability and growth of our program.

Scottsdale Public Art’s newest installation are the 14 foot tall horses along Indian Bend Road between Scottsdale and Hayden. If you’ve not seen them, threat yourself with a drive to see these four magnificent steeds. You will want to park and walk down to get a closer view. It is worth every minute and is symbolic of the power of our investment in public art for ourselves and as our legacy to the generations yet to come!

Please visit us at to see many of the exciting completed projects and mark your calendar for events surrounding our 25th Anniversary year starting this fall with the completion of the Soleri Bridge project across the canal at the Scottsdale Waterfront. This ambitious project will add to the excitement of the Herb Mignery Bronze ‘Passing the Legacy’ and Donald Lipski’s ‘The Doors’ already on site.

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Music enthusiasts invited to join advisory board

By Kimberly Crowther, Class 22
Communications Director, DC Ranch Community Council

Are you a sucker for sonatas? Do you tap your toes to the rhythm of a drum beat? Are you looking for ways to get involved in the community? If you answered yes, then this opportunity will be music to your ears. Dr. Christina Novak, Class 23 and Music Department Chair at Scottsdale Community College (SCC) is recruiting volunteers to join the SCC Music Advisory Board.

“Candidates should have a love of music and the arts, a strong interest in education and a desire to connect with the Scottsdale Community,” said Novak.

The board bolsters community awareness about the SCC music program and organizes special events to raise funds for student scholarships and instruments. Earlier this year, for instance, the board participated in the planning of the SCC annual Faculty Valentine’s Day Dinner and Concert and the silent auction for the annual SCC Cabaret, a musical theater review. The board raised $2,000, which will be awarded to music students in the fall.

Since she began playing piano at the age of six, music has been a way for Novak to express herself and to connect with others. Being a part of the SCC Music Advisory Board offers a similar experience. In addition, board members are rewarded by knowing they are helping music students fulfill their dreams and enriching music education in Scottsdale.

“We have a great board made up of Scottsdale Leadership graduates and SCC music faculty. It is a very enthusiastic group and we welcome new members,” said Novak.

SCC Music Advisory Board meetings are held monthly September through April. If you are interested in learning more, contact Dr. Novak at

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