This blog is the second in a series from alumni about their experience in Scottsdale Leadership. Chelle Barth is a graduate of Class XXIII and the Founder of MarketingIntersection.com. Scottsdale Leadership is currently recruiting participants for Class 26. Visit scottsdaleleadership.org for details.
Name and Class: Chelle Barth, Class XXIII
Current place of employment, title: marketingintersection.com, Founder
What do you consider the keys to effective leadership? Having been in several management roles in the past 25 years, you think about the most successful teams and business(es) you’ve been a part of and represented. Three key items are working with authenticity, integrity and creativity. Have a genuine curiosity and get to know who is on your team – their strengths, coaching needs and what their goals are. Know that your reputation and integrity are your finest assets. Your integrity lives longer than the memory of even the biggest commission check you earned. Creativity…well, don’t know about you, but I’m excited to be working in an industry at a time when digital and traditional media have the opportunity to be creative and effective at the same time.
What was your most memorable Scottsdale Leadership Class day and why? Even thought there was always something to learn, discuss and enjoy at each class, I still think about Education day. Not having any school-age kids, I didn’t realize some of the challenges students, teachers, administrators and parents face today. This class shed light on how education also affects the community, from testing to funding plus so much more. But, it also made me realize the opportunities and changes that need to take place in order to cultivate a higher percentage of high school graduates.
What advice can you give to future Scottsdale Leadership classes? Participate whenever you can and align your efforts with something you have a passion for. Class 23 was fortunate to have such a great group. Since I “collect people” it offered me the opportunity to meet and admire colleagues that I may have never met. Still today, many are advisors, brainstormers, referral agents and friends.
The Scottsdale Leader 
Chelle, interesting comment, “digital and traditional media have the opportunity to be creative and effective at the same time”. We just added a Director of New Media and Education here at Chicago Title and as we are exploring new avenues to reach our customers I am trying to wrap my arms around the traditional sales rep/customer role……..what we need to keep and what we should give up. I would love to hear your thoughts about that!