FootPRINTs in the Sands of Arizona

Eileen Rogers, Class 2
Principle, Allegra Marketing & Print

Allegra Marketing & Print has awarded $15,000 in marketing and print services to twenty AZ nonprofit organizations through our FootPRINT fund! Designed to assist AZ nonprofits “leave a lasting footprint” in the community, Allegra’s FootPRINT fund supports local nonprofits by providing marketing strategy and materials. Click here for the full press release here and list of recipients.

The FootPRINT fund project has been a rich and rewarding experience for Team Allegra. We have met many new friends who work tirelessly to make the world a better place. We have also had some thoughtful discussions internally about how each of us can live a life of meaning while creating a legacy (FootPRINTS!) for the future.

One of the phrases that kept popping up was “footprints on the sands of time.” Curious about the origin of the phrase, we did a bit of research and would like to share our findings with you here. The line is actually part of the poem A Psalm of Life written by Henry Wadsworth Longfellow. The poem is a strong call to live life to its fullest and in so doing find your own “inner hero.”
     Lives of great men remind us
     We can make our lives sublime,
     And, departing, leave behind us
     Footprints on the sands of time.
The next stanza speaks to the importance of creating a personal legacy as a means to help others:
     Footprints, that perhaps another,
     Sailing o’er life’s solemn main
     A forlorn and shipwrecked brother,
     Seeing, shall take heart again.
And finally, Longfellow ends with a strong call to action:
      Let us then, be up and doing,
     With a heart for any fate;
     Still achieving, still pursuing,
     Learn to labor, and to wait.

That final call to action…to be up and doing…to be willing to work hard…to be persistent…to be patient for the results – truly resonates, does it not?  It also serves as a great message of inspiration as we work together for social profit in 2012.


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